Explorations
Exploration is a key element for performing product and behavioral analysis, and visualizing the results in NetSpring. NetSpring offers a library of templates for building explorations.
Here is list of all the available templates:
- Report
- Event Segmentation - Enables the study of specific events initiated by distinct user groups, showing their actions within a product.
- Retention - Enables the study of behavioral patterns of actors, such as users, to drive retention and reduce churn.
- Impact - Helps increase product adoption by analyzing the proportion of actors that return to use your product.
- Funnel - Maps the flow of website visitors to a set of specific funnel steps that result in conversions or signups.
- Paths - Provides a unified view of all of the paths that users take through the product.
- Ad hoc Analysis
- SQL - Provides comprehensive support for SQL (Structured Query Language) and enables you to create explorations based on the results of a SQL query.
- NetScript - Facilitates a NetScript-based query building experience and can be used when there is a need for complex, code-based analysis.
- Universal Exploration - Allows you to slice and dice multiple measures, using attributes, filters and, segments by seamlessly combining BI and event analytics.
Report templates are used for specific structured analysis such as event segmentation and retention. Ad hoc analysis templates are used for arbitrary, unstructured exploratory analysis.
Report templates in NetSpring follow a common structure using the following modules:
- Measures - This module enables the selection of metrics to be analyzed.
- Events - This module allows the specification of user activities and interactions to be used as a basis for analysis. The setup of this module varies based on the template type.
- Segmentation - This module enables comparative analysis by different cohorts and attributes.
- Visualization - This module enables the execution, viewing, and customization of the visualization representing the results of the exploration.
note
Segmentation and Visualization modules are consistent across all templates, while the Measures and Events modules may vary based on the template type.
